DISCOVER HUB, OUR OMNICHANNEL PLATFORM

Features


Unify and manage data to reach your target at any step of their omnichannel path.

Hub Score provides a highly customized, relevant experience to increase ROI on all channels: Emails, SMS, Voice, Mobile Notifications, Social Media and Points of Sale.

Create, measure, analyze and improve your marketing operations with one user-friendly platform.

  • Data Management Platform (DMP)
  • Omnichannel Campaign Management (emails – SMS – Push notifications...)
  • Behavioral Segmentation and Scoring
  • DMP Tools and Templates
  • Marketing Automation
  • Tag Management
  • Analytics & BI Reporting
  • Workflow Management
  • Visual Ergonomics

INNOVATION IS THE CORE OF HUB SCORE

Innovation is central in our Customer & Data Centric Plaftorm. At the crossroads between a real exchange platform « HUB » and an advanced analytical approach « SCORE », our solution epitomizes the new generation of Data Management and Client Path Optimization.

DISCOVER A REAL WORLD EXAMPLE

Discover how to reach your target with the right message at any step of their client path.

Emma is a LA Fashion Addict. Follow her customer path below.

1

08 AM

EMAIL, MOBILE, VOICE AND SOCIAL CAMPAIGN MANAGEMENT

Emma receives the « Summer tips » newsletter and opens a customized email from Hipfashion.com on her mobile phone. In the products showcased, a shirt catches Emma’s attention. She clicks on it and visits the product page. Emma receives the "Summer Tips” newsletter created autonomously by the Hipfashion email manager, using Hub Score's templating module.

Data Storage and Data Virtualization, Performance, Email Deliverability, Targeting and Customization


09 AM

MARKETING AUTOMATION

Emma returns to Hipfashion.com and her attention is immediately drawn to a sale on the same shirt she had viewed on the products page just an hour earlier! Delighted she buys the shirt.

Advanced segmentation, real-time website personalization, user-friendly platform


2
3

1 PM

MARKETING AUTOMATION

After receiving her order confirmation, Emma receives a mobile notification with a promo code on a pair of jeans that would match her newly purchased shirt.

Automated life cycle for engagement, customer loyalty and conversion


2 PM

OMNICHANNEL MARKETING
(Web, SMS, Social Network, Mobile Push, Voice, Points of Sale, …)

Later in the afternoon, Emma calls Hipfashion and the call center operator accesses her profile. The operator informs her that her purchase will be available for pick-up at the closest retail location at 6 pm. Hub Score triggers a confirmation email and satisfaction survey to be delivered to Emma the next morning.



Coordination of cross-channel actions, interconnection with existing platforms (ERP, Call Center, Points of Sale,...)


4
5

4.20 PM

SCORING, PREDICTIVE MARKETING AND PRODUCT RECOMMENDATIONS

Emma receives an email displaying the summer’s top looks. She also views a product recommendation that is generated from an analysis of her preferences, profile, web and email history. She sees two scarves and clicks through to view their descriptions.



Recommendation engine of contents and offers, analysis of repetitive patterns to optimize commitment and conversion.


7.30 PM

GEOLOCALIZED RELATIONSHIP MARKETING

Emma gets her shirt in store. With the ibeacon module at the store, Hub Score detects her presence and triggers a mobile push notification with a promo code for scarves similar to those viewed earlier on her mobile phone. Emma leaves the store with a beautiful shirt and two matching scarves!



Real-time analysis of geolocalization data, interconnection with Ibeacon/NFC technology, triggering of digital actions directly in points of sale


6

A FEW OF OUR CLIENTS


For over 15 years, we have helped leading brands around the world reach their marketing goals.

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Key Performance Group