A COMPLETE AND CUSTOMIZED SERVICE
Our Project Management and IT teams develop your CRM and Marketing Campaigns with our customized service.
Our experts are there to help you improve the performance and profitability of your marketing actions. We assist with :
- Deliverability Audit
- Campaign management
- Data Analysis
Omnichannel Campaign Management
Message Development and Automated Delivery
Reports & Analytics
OMNICHANNEL CAMPAIGN MANAGEMENTOur consulting teams and project managers take care of your entire campaign (email, SMS, Mobile push, Voice...).
- Database Management: file processing, segmentation, cleaning…
- Message Development (text, design, subjects...)
- Optimizing Contents and Delivery (responsive formats, A/B and multivariate testings...)
- Managing Campaign Cycles
- Data Enrichment
- Optimizing Deliverability
- Integration and Delivery
- And more… Including: Scoring, Advanced Customization, Predictive Analysis, and Real-Time Scoreboard for your projects
OPERATIONAL SUPPORTOur team of consultants and experts address all of your needs with respect to campaign and CRM goals :
- Data Hosting
- Base Analysis
- Design and Responsive HTML
- Newsletter Development
- Creating Conversion Funnels
- Loyalty Programs
MANAGING CRM ACTIONSSpecialized in relationship marketing and Smart Data, Hub Score teams implement innovative actions and technologies to get the best results.
- Centralization and Virtualization of Data (interconnection with existing systems of ERP/call center/points of sales/logistics/customer loyalty/After-sales service...)
- Data Analysis and Statistical Treatment (standardization, single repository, data mining…)
- Implementing Rules for Acquisition, Use and Expiration of Marketing Data
- Managing Life Cycles, Marketing Triggers and Conversion Funnels
- Implementing and Managing Data Enrichment Processes
- Implementing Performance Indicators and Scoreboards
- Following-up and optimizing 'test and learn' of ROI (A/B and multivariate testings, advanced segmentation, automated calibration using predictive algorithms...)
BI & ANALYTICSOur BI & Analytics experts assist you in organizing data so that you obtain a 360° vision of each of your clients and prospects. We implement decision support indicators that optimize your relationship strategy and ROI:
- Segmentation of your clients based on their value, potential (identification of their Next Best Action), customer behavior and preferences (identification of their Next Best Offer)
- Preference Scoring in order to optimize up-sell and cross-sell actions
- Business Intelligence
- Implementing a transfer matrix
- Attrition scoring to limit loss of clients
NEWSLETTER DEVELOPMENT AND AUTOMATED DELIVERYTo allow you to focus on your core business, our design studio will take care of the entire delivery process, from A to Z.
- Defining Scope
- Email Integration
- Content Writing
- Response/Spam Testing
To request a demo, ask a question or just to say Hi! complete this form and we will get back to you!
Our experts would be glad to help you.
Hub Score is a leading company within Key Performance Group. With its cutting-edge platform, Hub Score epitomises a new generation of DMP & Marketing Automation. Hub Score is an advanced integration of a « HUB » exchange platform and an advanced « SCORE » analytical approach.
DMP & Marketing Automation
- Relationship Marketing
- Full-Service Solution